About Userguest
Helping hotel marketing agencies scale smarter
Hotel marketing agencies are under increasing pressure to deliver stronger performance, faster execution, and clearer results, all while managing multiple client accounts, rising advertising complexity, and limited internal resources.
At the same time, paid media platforms are evolving rapidly. Manual workflows, static campaign structures, and traditional optimisation methods are no longer enough to stay competitive.
Agency+ was built to solve that.
What we do
Agency+ is a paid media platform designed specifically for marketing agencies working with hotels.
We help agencies manage, optimise, and scale hotel advertising more efficiently through automation, AI-driven optimisation, and hospitality-focused workflows.
Built around the realities of hotel marketing, Agency+ gives agencies the tools they need to improve campaign performance while reducing operational overhead.
Built specifically for hotel marketing agencies
Hotel advertising is different from traditional e-commerce or lead generation.
Seasonality, occupancy fluctuations, booking windows, source markets, and revenue goals all require a more dynamic approach to campaign management.
Agency+ is designed around these challenges, helping agencies manage hotel clients more effectively without relying on generic advertising tools or fragmented workflows.
A platform that works with your existing setup
Agency+ is designed to fit seamlessly into your agency workflow and your clients’ existing hotel tech stack.
It works with all major booking engines and integrates alongside existing websites, tracking setups, and reporting tools, without requiring disruptive migrations or complex implementation.
More importantly, Agency+ brings everything together in one single dashboard, so your team no longer has to juggle multiple tools, spreadsheets, and disconnected platforms to manage hotel campaigns.
Instead of switching between systems, reporting
sources, and ad accounts, agencies can:
Manage all hotel clients
in one place
Monitor performance
in real time
Centralise optimisation
and reporting
Reduce fragmentation
across tools and platforms
No disruptive migrations.
No unnecessary complexity.
No rebuilding client
infrastructure.
Just a smarter way to manage hotel paid media at scale.
Built to reduce
operational workload
Managing paid media across multiple hotel accounts can quickly
become resource-heavy
Agency+ is designed to help agencies
- Reduce manual campaign management
- Streamline optimisation workflows
- Scale client accounts more efficiently
- Spend less time on repetitive operational tasks
The goal is simple: Help agencies improve performance without continuously increasing workload or headcount.
Our point of view
Most advertising tools were not built for the realities of hotel marketing agencies.
They prioritise generic automation, fragmented reporting, and platform-centric metrics — instead of focusing on what agencies and hotels actually care about: revenue and profitability
We believe agencies need:
- Smarter optimisation, not more manual work
- Hospitality-specific tooling, not generic ad software
- Better operational efficiency without sacrificing control
- Technology that strengthens agency expertise, not replaces it
Agency+ is built around these principles.
What makes Agency+ different
Agency+ combines automation, AI, and hospitality expertise into a platform tailored specifically for agencies managing hotel clients.
What that means in practice:
Built for hotel paid media
Designed specifically around hotel campaign structures, booking behaviour, and revenue objectives
AI-powered optimisation
Continuously analyses signals and performance patterns to support smarter campaign decisions
Operational efficiency at scale
Simplifies account management across multiple hotel clients
Agency-first approach
Built to support agency workflows, flexibility, and client relationships
Compatible with existing systems
Works with all major booking engines and hotel technology setups
Built to reduce
operational workload
Whether managing a handful of clients or scaling a larger hospitality portfolio, Agency+ helps agencies improve efficiency while delivering stronger performance outcomes.
Agency+ supports agencies working with:
- Independent hotels
- Boutique properties
- Hospitality brands
- Hotel groups
Built by hospitality and performance marketing specialists.
Agency+ is developed by the team behind Userguest, combining expertise in hospitality marketing, paid media, and hotel technology.
Our experience working directly with hotels has shaped how the platform is built — with a focus on real operational challenges, measurable performance, and scalability.
Looking ahead
We believe the future of hotel marketing agencies will be shaped by a combination of:
- AI-driven optimisation
- Operational efficiency
- Faster execution
- Stronger performance transparency
Agency+ exists to help agencies stay
ahead of that shift
Let’s talk
If your agency is looking for a smarter way to manage and scale hotel paid media, we’d love to show you how Agency+ works.
Book a demo and discover how Agency+ can help your team improve efficiency and performance across