In 2026, travellers aren’t just discovering hotels on Google. They’re planning, comparing, and booking entire trips within a single ecosystem. With platforms like Google Hotels, Google Maps, and Google Travel fully interconnected, how your hotel clients

When agencies think about paid search for hotels, most immediately focus on Google. While Google Ads remains a core part of any strategy, relying on a single search engine limits reach, visibility, and incremental revenue

If 2024 and 2025 were about adapting to change, 2026 is about something very different: acceptance. Because this is the year Meta Platforms stopped offering advertisers multiple ways to win—and started pushing everyone towards a single

If TikTok once felt like a platform for dance trends and Gen Z humour, that perception is now firmly outdated. In 2026, TikTok has evolved into one of the most powerful discovery engines in travel,

For years, hotel marketing has relied on a familiar mix of seasonal campaigns, static audiences, and educated guesswork. For agencies, this often meant: Planning campaigns weeks in advance Applying similar strategies across clients Analysing performance after the fact That